I’m mostly sharing this ad just for that one line of copy. It’s a beaut.

Bone shards:

Laughter was Germaine Monteil’s first perfume. It was later rebranded as Rigolade, which is French for “joke”.

Laughter took eight years to develop. “It smells good too.” — Esquire, 1951

“Beauty is not a gift, rather the combination of natural charisms, personal style and expert care.” — Germaine Monteil

Is laughter the best medicine?

The ad copy:

Laughter

Monteil’s great perfume that evokes the disturbing joy of a new romance

Germaine Monteil