The Olympus 35EC was introduced in 1969.

Napoléon Bonaparte was introduced in 1769.

And then there’s the small matter of Napoleon’s penis, currently residing in New Jersey.

“Never interrupt your enemy when he is making a mistake.” — Napoleon

The ad copy:

You don’t have to be big to have brains.

Tiny solid state devices in the Olympus 35EC do many things automatically that cameras twice its size can’t do. Indoor or outdoor exposures, whether day or night, sunlight or flash; all are set automatically. The fastest action stopped electronically at 1/800th of a second. Yet you take pictures with the light from one match automatically. The professional type 5 element lens delivers razor sharp pictures. If you’re looking for a camera that slips into your pocket but is packed with electronic brains… see the remarkable new Olympus 35EC.

The Olympus 35EC
(Electric Compact)

World’s smallest electronic full frame 35mm Camera.

Olympus
Marketed in U.S.A. by Ponder & Best. Corporate Offices: 11201 West Pico Blvd., Los Angeles, Calif. 90064.