style Archives - Clayton Hove's Ad to the Bone

1971 magazine ad for Réplique perfume by Raphael Paris

Pronounced RAY-PLEEK.
Réplique was introduced in 1944.
The original scent was discontinued in the late 1980s.

Via Cleopatra’s Boudoir…
“The story is almost too good to be true, but it is an acknowledged fact: The main “nose” of parfumeur Worth in Grasse had just created “Requête” in 1944 when he had a violent argument with one of the directors and left them in the worst possible terms. He was immediately hired by Raphael and created “Réplique”, the reply to a “Requête” in French legalese. It was rumoured that Worth did not enjoy the joke.”

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Clayton Hove's Ad to the Bone

A collection of retro and vintage ads, random randomness and curious curiosities curated by Clayton Hove.

Tag Archives: style

Old School

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How to Impress a Biker Chick

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1970 in Legs

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