Tag Archives: marketing

Maybe your dad could lick mine!

Detail of a magazine ad from the late 1930s for Kellogg's Pep breakfast cereal.
Detail of a magazine ad from the late 1930s for Kellogg’s Pep breakfast cereal.

This is truly one of the best headlines ever written. Perhaps not back when it was originally written and meanings were slightly different, but a masterpiece today.

Magazine ad from the late 1930s for Kellogg's Pep breakfast cereal.
Magazine ad from the late 1930s for Kellogg’s Pep breakfast cereal.

I wonder how much of that Vitamin D came from the milk (or cream – yes, that was a thing back then) they poured on the Pep?

Fun facts: Kellogg’s Pep was the first breakfast cereal fortified with spray-on vitamins.

Kellogg’s Pep cereal was also a mild laxative.

Pep was once known as “the sunshine cereal”.

Ergo, Pep let you fart sunshine.

Continue reading

Funtness?

A 1969 double truck magazine ad for GW Energy, err, GW Sugar
A 1969 double truck magazine ad for GW Energy, err, GW Sugar

Wanna lose weight and get in great shape! Eat a shitload of sugar!

On second thought, don’t do dat.

Fun facts:

In the Middle Ages, rich and royal people would commission giant sugar sculptures called subtleties.

Artist Kara Walker confected us a modern one and called it “A Subtlety“.

Want more sugar trivia? Here ya go. Want ever more. Ok, but pace yourself.

Continue reading

Burn with me.

A 1955 magazine ad for Caron’s Poivre.
Found in the February 1955 issue of Town & Country magazine.

“Here’s to women who play with fire and the perfume that they can smolder in.” — from a review of this scent by Barbara Herman at Yesterday’s Perfume.

Fun facts:

“Poivre” is French for “pepper”, named after the fragrance’s hot spicy pepper top note and now I really want to smell it.

Caron’s Poivre squeaked in at #10 in this list of The World’s 10 Most Expensive Perfumes Ever Created.

You can pick up 90 ml. of this perfume on Etsy for the low, low price of $2,130! (used)

Parfums Caron is still going strong.

Continue reading

Rebranding the Virus

I imagine the guys who refuse to wear masks are the same guys who refuse to wear condoms.

Perhaps we should rebrand COVID-19 as Air AIDS.

Earlier, I considered rebranding COVID-19 as Death Breath, but that sounds like something that could be cured with a mint.

And originally, I thought we could change the Coronavirus’ name to Lung Gonorrhea, because Gonorrhea is one of the most awful-sounding words out there, but then I remembered that lung cancer is a very real thing but that doesn’t stop smokers from smoking. Until it does.

Shrinkage.

Magazine ad for Burroughs Microfilming
Who has two thumbs and forgot to write down the year and magazine this was in?

Fun facts:

As everybody knows, John Benjamin Dancer was the Father of Microphotography.

This technology also came in handy with wartime carrier pigeons.

Kodak promised that its version of microfilm will last for 500 years without decay.

And since all of you have always wondered what the difference was between microfiche and microfilm, here’s the answer!

Burroughs
Note: That is a sexy, sexy lowercase “g” with the detached ear.
Continue reading

Bring Yourself to Budget

Full page Budget Tapes & Records ad from the July 8, 1971 issue of Rolling Stone magazine
Full page Budget Tapes & Records ad from the July 8, 1971 issue of Rolling Stone magazine

During my back half of high school and first year of college in the late-80s, I worked at a strip-mall store called Budget Tapes and Records in Bismarck and Fargo, North Dakota. It didn’t pay much, but was definitely one of the coolest jobs around. When I started, CDs were still sold in “long boxes” and beta videos and vinyl were on the way out. And yes, we also sold tobacco accessories for use with tobacco and only tobacco. Tobacco.

The Budget Tapes & Records logo from my era.
The Budget Tapes & Records logo from my era.

So imagine my surprise when I was flipping through an old Rolling Stone magazine and found a full page ad for an earlier version of Budget Tapes and Records. Full page. Rolling Stone magazine. Daaaaaaamn. Also, it appears they were way cooler back then.

Note: Even though the Eighties-era Bismarck and Fargo stores weren’t as cool as the 1971 stores, they were still much cooler than the Williston, North Dakota store. Yeesh.

Another note: Hey! My old boss (and his brother) made it into Billboard magazine back in the day!

Whew. Lots of memories coming back from this gig, few of which I’d share here. Thanks for coming along for the ride.

Continue reading

This is Sean. Don’t cramp Sean’s style.

1974 magazine ad for Midol.
1974 magazine ad for Midol. 

Fun facts: Midol was originally advertised as a headache, neuralgia and toothache remedy, then later as a cure for hiccups. After that, it headed south.

An anti-spasmodic (antispasmodic these days) drug suppress muscle spasms. Hello, IBS!

Continue reading

“Oh, drat. I forgot the ashtray upstairs.”

1934 magazine ad for Lucky Strike Cigarettes
1934 magazine ad for Lucky Strike Cigarettes

Fun facts: Lucky Strike started out at chewing tobacco.

The Lucky Strike logo was redesigned in 1940 by Raymond Loewy on a $50,000 bet he couldn’t make it better than the old one.

Continue reading

Pretty Girl Holds Glass Wyomingly

1958 magazine ad for Coca-Cola
1958 magazine ad for Coca-Cola

He’s totally going to accidentally kick that other bottle over… 62 years ago.

Fun facts: Wyoming was the first state to give women the right to vote. (1869)

A higher-end fringed suede jacket could set you back over $1,600.

Copywriters really liked ellipses back in those days.

Continue reading

When a problem comes along, you must blanket.

1969-ish ad for the Norton SPACE Blanket
1969-ish ad for the Norton SPACE Blanket

This isn’t the Norton security folks; it’s the Norton blanket folks. Linus would be confused.

Fun fact: Believe it or not, blankets are named after Thomas Blanket.

Or… Maybe Thomas Blanket was named after blankets.

Then again… Sigh. History is hard.

Do not borrow this man’s blanket.
Continue reading