Magazine ad for Shaefer Paper’s camouflaged toilet paper found in Fins and Feathers, Hunting ’88 Special Issue #2

The dude in this ad was definitely not a “leave no trace” guy, but Kathleen Meyer’s “How to Shit in the Woods” wasn’t published until 1989.

$3.99 in 1988 would be around $10.61 these days (Oct. 2024), which seems a bit spendy for a pocket-sized roll of toilet paper.