Avis might’ve reached advertising legend status with its “When you’re only No.2, you try harder. Or else.” ad and eventual “We try harder.” tagline, but I gotta tell ya, this 1967 Hertz ad is its own kind of awesome. I never knew it existed before picking up a short stack of old Newsweek magazines at a local flea market this weekend. And the word count in this single print ad? 385.
Of curious note is that they show the range of prices from high to low instead of low to high like many of us these days are more used to. Perhaps to help seal the deal it was high-end stuff.
I was excited to discover that a 1948 issue of Dakota Farmer that I won at auction had a full page ad for Grain Belt beer. Even better, 70 or so years ago, some kid colored in the teeth of the feller in the ad, which as we all know, increases its value in the collectibles market by at least 50x.