Clayton Hove's Ad to the Bone

A collection of retro and vintage ads, random randomness and curious curiosities curated by Clayton Hove.

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Neiman-Marcus Christmas Book 1974

This catalog cover is more stunning than it has any right to be — the Neiman-Marcus Christmas Book 1974

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This entry was posted in catalogs and tagged art, art direction, art director, artist, branding, catalogs, christmas, design, designer, fashion, marketing, neiman marcus, retail, style, vintage, xmas on November 18, 2024 by Clayton Hove.

It will never turn a man into a disaster.

Found in the October 1969 issue of Golf Digest

Found in the October 1969 issue of Golf Digest.

A Brief History of the Talon Zipper Company

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This entry was posted in vintage ads and tagged advertising, branding, brands, clothing, fashion, marketing, retro, style, vintage, vintage ad, zipper, zippers on October 4, 2024 by Clayton Hove.

“slayer of whirring mallard and lumbering goose”

Found on the back cover of Forest and Stream magazine, March 1921.

Found on the back cover of Forest and Stream magazine, March 1921.

The Story of Evinrude Outboard Motors

Hey, do you remember the name of the dragonfly in Disney’s The Rescuers?

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This entry was posted in vintage ads and tagged ads, advertising, antique ads, branding, brands, evinrude, forest and stream, marketing, motors, nature, outdoors, vintage ads, watercraft on August 7, 2024 by Clayton Hove.

“You feel sour, sunk and the world looks punk.”

From 1942 or so. Found on the back of a newspaper clipping.

From 1942 or so. Found on the back of a newspaper clipping.

So what exactly was in Carter’s Little Liver Pills? A laxative.

I guess not having calomel was a good thing since it often caused mercury poisoning.

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This entry was posted in vintage ads and tagged advertising, branding, carter's little liver pills, carter's little pills, drugs, health, healthcare, marketing, medicine, quack medicine, vintage ads on July 16, 2024 by Clayton Hove.

Destruction is never fashionable.

Kohl's
Do Not Destroy

I know the retail world is rather volatile these days, but I’d still like to see the creative brief/strategy that led to Kohl’s new tagline.

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This entry was posted in branding and tagged advertising, branding, kohl's, marketing, slogans, taglines on May 13, 2024 by Clayton Hove.

Oh, the Trumanity!

Some business trade writers are objective and let the readers form their own opinions from the provided information, and then there was Truman A. De Weese.

Excerpted from an article in System – The Magazine of Business, July 1907.

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This entry was posted in going critical and tagged advertising, branding, brands, copy, copywriters, copywriting, grumpy men, history, marketing, retail, retail marketing, truman a. de weese, truman a. deweese, villain origin story, writers, writing on March 19, 2024 by Clayton Hove.

1906? We can probably blame the opium.

Found on the back cover of the June 1906 issue of The American Thresherman

Found on the back cover of the June 1906 issue of The American Thresherman.

Product Not To Scale

The ad copy:
It Fills the Bill
J.L. Case Threshing Machine Co.
Racine, Wis.
USA

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This entry was posted in vintage ads and tagged advertising, agriculture, antique, branding, brands, country life, farming, jl case, jlcase, magazine ads, magazines, marketing, print ads, rural life, the american thresherman, threshers, threshing, threshing machines, vintage, vintage ad on February 2, 2024 by Clayton Hove.

“That’s hot.”

“That’s hot.” — Paris Hilton, forgetting to use her oven mitts again

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This entry was posted in branding, product! and tagged advertising, brand name, branding, brands, cookware, marketing, paris hilton on January 23, 2024 by Clayton Hove.

A fine piece of Gossage.

— a 60s-era Fina petrol ad written by Howard Luck Gossage

“If you’re driving down the road and you see a Fina station and it’s on your side so you don’t have to make a U-turn through traffic and there aren’t six cars waiting and you need gas or something please stop in.”

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This entry was posted in vintage ads and tagged advertising, branding, brands, copywriting, creativity, fina, gossage, headlines, marketing, pink, vintage on November 3, 2023 by Clayton Hove.

Fly Ball

If you pop a dot on the Major League Baseball (MLB) logo, it looks like a bird with arms.

Logo created (without the dot) by American Graphic Designer Jerry Dior in 1968.

Possible source.

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This entry was posted in design and tagged baseball, batch, branding, brands, graphic design, graphics, history, jerry dior, logo, major league baseball, mlb, patch, sports on August 3, 2023 by Clayton Hove.

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