Joseph A. Campbell III: “We need the perfect word that’ll really get these beans flying off the shelves!”
Tommy Thompson: “How about… ‘digestible’?”
Campbell: “Thompson, my boy, I see a VP title in your future!”
Serve them often.
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Tag Archives: beans
They drove a Chevrolet Bel Air to the picnic, but drove home in a Ford Thunderbird.
1955 magazine ad for Van Camp’s Pork and Beans
With six cans of beans at a picnic for four people, this ad is truly magical.
Another thing that impresses me about this ad is the copywriter managed to avoid using any real sentences. Continue reading
[sips… sips again…] I think Taco John’s used the wrong beans.
Sometimes making a brave beverage choice backfires.