This ad has a pretty utilitarian headline in the innovation/differentiation/unique-selling-proposition/how-will-it-improve-your-life vein, but once you get into the body copy, it’s a golden-age masterpiece of copywriting.
Fun fact: The earliest known cigar is from an image on a 10th century Mayan pot. So if cavemen smoked cigars, they probably used their caves as humidors, but this is purely speculation on my part.
Another fun fact: It’s also highly unlikely cavemen ever used clubs.
Trivia: “Close, but no cigar.” Its origin comes from being screwed over by a carnie. As for “Give that man a cigar,” same place but with a happy ending.
Check out the history of Lucretia Vanderbilt here, along with its rather wonderful first paragraph that sets the tone beautifully.
In Alan Jenkins’ very readable ‘The Twenties’, his second chapter is titled ‘Let’s Do It!’. “Do what?” he asked, well… “Practically anything you can get away with. Dance. Make love. Sing. Laugh. Make money. Lose money. Drink. Fly. Smash something.”, he wrote.
Sharing makes you cool and everyone will love you.