Fun facts: Lucky Strike started out at chewing tobacco.

The Lucky Strike logo was redesigned in 1940 by Raymond Loewy on a $50,000 bet he couldn’t make it better than the old one.

The ad copy:

Lucky Strike Cigarettes

Luckies are all-ways kind to your throat

“it’s toasted”

Only the Center Leaves… these are the Mildest Leaves
The Cream of the Crop
They Taste Better

The American Tobacco Company