Kinda crazy how that’s now a monthly payment.

Double truck (2-page) Overland magazine ad found in the June 7, 1913 issue of the Saturday Evening Post

Double truck (2-page) Overland magazine ad found in the June 7, 1913 issue of the Saturday Evening Post

The ad copy:

Overland

$985
Completely Equipped

F.O.B.* Toledo

It will interest those who contemplate the purchase of a new car this summer to know that this Overland has a larger and more powerful motor; a longer wheelbase; larger brakes; better and more complete equipment; more carefully and finely constructed, tested, and inspected chassis; a more finished, graceful and durable body design; a bigger tonneau; more comforts, conveniences, and refinements than any other car for the price in the world.

The demand for Overlands this year has broken all preceding sales records. Every secion of the civilized world is ordering far in excess of their original contracts. We are now delivering 1000 cars a week, which, in itself, is an overwhelming production record. Look up the Overland dealer in your town. Let him explain and demonstrate the remarkable power, speed, strength, economy and beauty of this unusual car—the world’s most exceptional automobile value. In practically every respect this $985 Overland is the equal of the average $1200 car. Handsomely illustrated and descriptive catalogue, gratis, on request to the factory.

The Willys-Overland Company, Toledo, Ohio

*Free on Board (I had to look it up.)

Leave a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.