Did you know Wint-O-Green Life Savers spark in the dark? Here’s why.

You never know when you’ll suddenly have to know a lot more about Life Savers. Mental Floss has you covered.

The ad copy:

To be hole-ly satisfied, insist on the HOLE.

Like doughnuts and Chinese money, all genuine Life Savers have a hole in the center. Not a dimple or an almost-hole, but a hole that goes clear through. That hole is a patented feature. It is your assurance that you are getting real, honest-to-goodness

Life Savers
The Candy Mint with the Hole

Genuine Life Savers have only purest flavorings. They sell so fast they do not lose their delightful flavor and freshness. Far more Life Savers are sold than all imitations combined.

Life Savers are made with such care that they cost the dealer more than any other mint.

Consequently, some dealers try to sell you the imitations on which their profit is larger—and then charge you as much as you pay for Genuine Life Savers.

To be sure of uniform goodness, purity and freshness, insist on The Candy Mint with the Hole. Nickel a pack everywhere.

Mint Products Company
New York
Montreal

Four Holesome Flavors:
PEP-O-MINT
WINT-O-GREEN
CL-O-VE
LIC-O-RICE
5¢