Dr Pepper ad found in The 86th Tournament of Roses Official Parade Souvenir Program (1975)

In 1986, Dr Pepper had a 4.6% market share.

In June 2024, Dr Pepper passed Pepsi as the second biggest soda brand.

In 2009, Pibb Xtra (Mr. Pibb) had a 0.7% market share, a 0.1% increase from 2000.

The ad copy:

The most original soft drink ever.

Dr Pepper