1974 magazine ad for The Guys City Britches

They used to make duds for dudes!

Bonus points for “City Britches”.

And bonus bonus points for Bessie.

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Ad copy:

We’re grazing in tonier pastures now.

But we haven’t forgotten our heritage. THE GUYS are the city britches of Oshkosh B’Gosh. So along with their elegant looks, you get a generous measure of the quality your grandfather admired. Get some. You’ll look admirable.

The Guys City Britches
by Oshkosh B’Gosh