Before he formulated Coca-Cola, did you know Doc Pemberton sold a wine & cocaine precursor based on Vin Mariani in France? Also, he was a morphine addict.

“He called it Pemberton’s French Wine Coca and marketed it as a panacea. Among many fantastic claims, he called it ‘a most wonderful invigorator of sexual organs.'”

The ad copy:

Drink Coca-Cola
Delicious and Refreshing

The Glass of Fashion

Coca-Cola’s pure and wholesome refreshment is enjoyed by more people, of more ages, at more places, than any other drink.

It had to be good to get where it is — 7 million a day

The Coca-Cola Company, Atlanta, Ga.