For real ball handling…

A comic book ad for Spalding from 1977.
A comic book ad for Spalding from 1977.

Bone shards:

Who is that white dude, err, I mean that nearly unstoppable offensive juggernaut?

Rick Barry’s free throws were underhanded, granny-style, or granny shots, which some of you may remember from a certain Will Ferrell basketball movie.

Behold, the great and wondrous Julius Erving / Dr. J.

During World War II, Spalding helped manufacture M1918 Browning Automatic Rifles.

The ad copy:

A division of Questor

Spalding presents Street Ball with Rick Barry and Dr. J!

Hey look! It’s Rick Barry and Dr. J!!

Glad to see you’re playing with a Spalding rubber ball like I grew up with.

Yeah, those vinyl balls are just too slick!

Aw, what difference can the ball make?

My man, for real ball handling, you need that …Spalding touch!!!

[slamdunk!]

What moves!

He plays up in the lights!

Now it’s my turn, Julius!

[swish!]

A 30-footer!

What a magic touch!

You don’t need magic — Just practice with a Spalding Autograph ball. It’s got a rubber cover so you can really get a grip on it.

I believe it! I believe it!

“If you want the ball with the sure-handed feel, look for our signatures at your sporting goods dealer. Other autograph balls are signed by Wilt Chamberlain, ‘Pistol Pete’ and ‘Ernie D.’”

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