Magazine ad for Shaefer Paper’s camouflaged toilet paper found in Fins and Feathers, Hunting ’88 Special Issue #2

The dude in this ad was definitely not a “leave no trace” guy, but Kathleen Meyer’s “How to Shit in the Woods” wasn’t published until 1989.

$3.99 in 1988 would be around $10.61 these days (Oct. 2024), which seems a bit spendy for a pocket-sized roll of toilet paper.

The ad copy:

You Gotta Be Kiddin?

A big, rugged-looking guy like talking about toilet paper? No joke. This is the paper worth talking about. I find it’s hard enough trying to build a blind well enough to hide from wary game, so why leave a warning only a few yards from my blind with that white toilet paper. Even though I’m tough, I still want comfort. Schaefer Paper, with the look of the wild, is soft, yet strong, biodegradable, colorfast paper that is in pocket-size rolls so I am never without it. It also marks trails perfectly when I am hunting a deer. Comes in every color combination I need for any of my hunting needs. I’m the hunter that has that extra edge — Schaefer Paper, it gets the job done right.

Wholesale inquiries welcome.
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Orders Filles Promptly

Qty. Color
SP89 Brown Camo
SP44 All Season
SP12 Winter Camo
SP57 Hunter’s Orange
SP45 Woodland Green Camo
SP57C Hunter’s Orange
SP11 T-Bark Camo (reg. 1M)

1 Roll $3.99
3 Rolls $11.00
7 Rolls $20.00

Total:
Amount:
Add $1.50 Postage & Handling
MN Residents 6% Sales Tax
Total Due:

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Male this order form and payment today to:
Schaefer Paper
8806 7th Ave. No., Minneapolis, MN 55427