“Triscuit minis”
Tsk tsk tsk… Your product extension naming has gotten a little uninspired, Nabisco!
You did pretty good with Ritz Bits and Nutter Butter Bites, but with Mini Oreo, Mini Nilla Wafers, Mini Chips Ahoy! and now Triscuit minis, you guys are just phoning it in.
C’mon! We can do better! Let’s get out of the rut and do some real branding!
Let’s start with a few names the focus groups will absolutely hate, because that’s always fun to do and helps get it out of their systems…
Trisquarters
Lilliputriscuits
Fourthscuits
Runtriscuits
Diminuitriscuits
Shrimpscuits
Midgscuits
Shrunkscuits
And now several that might fare a little bit better…
Triscuit Petites
Triscuits for Dolls / Gnomes / Elves / Dwarves / Borrowers / etc.
Triscuit Bitscuits
Triscuit Runts (Whoops. Don’t wanna piss off Wonka. How about…)
Runty Triscuits
Now let’s try some consumer-friendly, mind-stickin’ alliteration and consonance…
Tiny Triscuits
Teeny Triscuits
Little Triscuits
And my personal favorites…
Triscuit Little Bits
Teensy-Weensy Triscuits
Teeny-Weeny Triscuits
Itty-Bitty Triscuits
While we’re at it, here’s a bonus suggestion for an umbrella brand name for your entire miniature product line…
NanoNabisco
You’re welcome. Now send me some money and move some units!
Love,
Clay
Sharing makes you cool and everyone will love you.
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