Hostess Brands, “one of the largest wholesale bakers and distributors of fresh delivered bread and snack cakes in the United States”, might currently be going through another round of bankruptcy, but you just gotta admire a company that takes the time, money and effort to trademark the phrase “The Original Squiggle” for its Hostess Cupcakes brand.

Of all the Christmas promos and gimmicks we were deluged with this holiday season, my favorite came to me in the mail.

Behold, the Maker’s Mark whisky bottle Christmas sweater!

Although it doesn’t quite jive with the Maker’s Mark TV campaign, I’m more than willing to overlook that little fact because it’s so damned spiffy.

Adtothebone.com approves! Now for next time, make sure some of your fine whisky comes with it too, ‘k?