Category Archives: going critical

How to make it better.

The Audi “Release The Hounds” prison break TV commercial that aired during the Super Bowl was good. The poster that was visible for only a few fleeting moments during the commercial made it extra good.

See the full commercial at Adland!

Truth in logo design.

After extensive research and product sampling, the logo designer for the Tassimo Hot Beverage System isolated the “T” to give consumers a warning as to what the coffee and tea that came from this machine would taste like.

My favorite part of the Super Bowl?  When Andie MacDowell started talking to me.

Just an observation.

It’s nice how they include a helpful little Toyota logo on the bottom right of the banner, just in case somebody can’t figure out what gets sold during a Toyotathon.

Piss Poor Marketing, Exhibit #1

Perhaps it is time that we changed the “Always have a consistent brand message.” rule to “Always have a consistent brand message, except when it is stupid.”

Found in a Holiday® gas station, Alexandria, Minnesota.

Because jorts weren’t bad enough…

Now I think they’re just jucking with us.

It would appear that somebody didn’t get the 2006 memo that “Extreme” was over.

I bet they’re also totally radical.

Well, at least Sally in Marketing talked them out of naming it “Prom Night Dora”.

Kids are growing up so fast these days.

A very special message to Hyundai and its ad agency…

“Secret camera” my ass.

It ain’t braggin’ if it’s true.

Uncle Joe isn’t invited to many family gatherings anymore.