Category Archives: branding

Store display poster for M•A•C and Star Trek — Brilliant!

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M•A•C and Star Trek

They made it so.

For when simply lame just won’t do.

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la mer

what a croc

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In Vogue.

In Vogue.

They’re so not cool that they’re cool… to the point of not being cool again… which makes them cool again… making people realize they’re not cool… which isn’t just cool… it’s tres cool… so very not cool.

So… Are you pro-Crocs or no-Crocs?

An Open Letter from Chester Cheetah

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Dear America, Please stop referring to Donald Trump as a “Cheeto”. Cheetos are a deliciously cheesy snack. Donald Trump is a dangerous, narcissistic and delusional sociopath. I hope that clears things up. Thank you. Sincerely, Chester Cheetah

PetSmart proved it has smarts with Pokémon GO.

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I got a powerful Pokémon and a ten buck gift card by playing inside a PetSmart. Nice!

I got a powerful Pokémon and a ten buck gift card by playing inside a PetSmart. Nice!

I’m not sure if this was an isolated, local endeavor done on a whim or a franchise-wide effort, but as I walked into my town’s PetSmart on Sunday, I noticed a sandwich board by the door with something about Pokémon GO handwritten on it. I didn’t stop to read the details, but it did get me to open the app and I somehow managed to catch a sweet Hypno Pokémon with CP880 (that’s a good thing) in the litter box aisle while an amused stockboy watched me flailing around with my iPhone.

I only caused minimal damage to the merchandise. Continue reading →

White Serial Killer Finally Caught After 50 Years

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doughboy70

The nation breathed a collective sigh of relief today as the Pillsbury Doughboy was finally caught, ending his horrific Poppin’ Fresh killing spree.

Overheard at American Eagle Outfitters HQ

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“Intern Jenkins!”

“Yessir!”

“Black out our logos in the shoes we sold to TJ Maxx!”

“Yessir!”

“No one must ever know!”

“Yessir!”

“Protect our brand!”

“Yessir!”

aeshoe

Heinz shows us that not all labels are bad.

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Heinzsight. I love it when somebody takes a brand and puts more into it than they have to. In this case, Heinz did some sweet seasonal ketchup bottle labels — They didn’t have to, but they did, and that made it better. Brand personality, yo.

Groovy work, Heinz. I hope you do something like this again soon.

NOTE: I was told there was also a summer beachball tomato label, but alas, I was not in time.

“In the future, everyone will be hydrated for 15 minutes.”

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In 1983, Andy Warhol created over 40 screen prints featuring Perrier bottles.

In 2013, Perrier created 4 Perrier bottle labels as a tribute to Andy Warhol.

In 2015, Clayton Hove found them on a dusty K-Mart shelf in Bismarck, North Dakota, and bought them because he thought they were kinda neat.

“Well, that sucked.” — The Other Side of Branding

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It’s happened to most of us at least once.

You’re at home watching television or some of your favorite skateboarding ferret videos on YouTube when a commercial comes on. It’s a pretty good commercial. It gets your attention and, after watching it, you form a positive opinion of the product and/or service it was advertising. In this instance, let’s say the ad was for a restaurant chain. The staff was friendly, the food looked great, the atmosphere seemed inviting and everybody seemed to be having a great time.

Hooray! The advertisement has worked and thanks to you forming an opinion, you are now part of the glorious branding experience. Continue reading →