Category Archives: branding

Destruction is never fashionable.

Kohl's
Do Not Destroy

I know the retail world is rather volatile these days, but I’d still like to see the creative brief/strategy that led to Kohl’s new tagline.

“That’s hot.”

A pink or caucasian-toned Paris HIlton Enameled Cast Iron Dutch Oven seen as a ROSS store with anti-theft device and priced at $24.99.

“That’s hot.” — Paris Hilton, forgetting to use her oven mitts again

Nothing sucks like Electrolux.

Seen at an auction, an Electrolux Users Manual, the front and back cover seen here.

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just slightly ahead of our time

Panasonic used to have a most excellent tagline.

Big Balls

Pinball poster for Chicago Coin. Year unknown.
Pinball poster for Chicago Coin. Year unknown.

The date on this Chicago Coin pinball poster is unknown to me, but was probably made before 1977 when its assets were sold to Gary and Sam Stern, forming Stern Electronics and then Stern Pinball.

I can’t look at this poster without thinking of the classic Sesame Street’s pinball animation to help kids with numbers.

The International Arcade Museum has quite a list of the games Chicago Coin made.

Pinside has a shorter list, but with images

A Brief History of the Silver Ball

The Founding of the Flippers

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This took a long time to reach me, but it was worth the wait.

From the fine people who brought you Oops! I Crapped My Pants.

Whoopsy! Fudge Stripes — Fully Fudged Cookies & Creme
Whoopsy! Fudge Stripes — Fully Fudged Cookies & Creme
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In Cucumeris Veritas

The cucumber is nature’s telescope. With it, we see the universe.

“The cucumber is nature’s telescope. With it, we see the universe.”

This is a promotional cup (and saucer) from Hendrick’s Gin that I picked up a while back.

If you go in search of what the heck that quote means, you will soon find yourself wanting to punch a linguist in the face.

Tough times call for PSA spokescharacters and catchy slogans.

“Remember, only you can prevent forest fires.”
— Smokey Bear

“Give a hoot. Don’t pollute.”
— Woodsy Owl

“Give the virus no assistance! Wash your hands and keep your distance!”
— Soapy the Pandemic Panda

Behold.

Back in 2000 or so, DDB Chicago changed Leo Burnett’s “Behold, the power of cheese.” for America’s Dairy Farmers to “Ahh, the power of cheese.” after winning the account.

20 years later, I am no longer mad, but I am still disappointed.