1949 magazine ad for Schlitz Beer that I found in a box of scraps.

Ad Thoughts:

That clown is totally doing the Creepy Stalk & Stare on the bunny, which changes the narrative’s dynamic a tad.

I’m impressed they allowed a one-eyed pirate with depth perception problems to pour the beer and navigate a crowded party.

America needs a matador these days, to kill the bull.

After panel three, does the bear and bunny hump with the costumes on or off? I’m thinking on.

Fun Facts:

In 1902, the Joseph Schlitz Brewing Company was the biggest brewer in America.

Along with the tagline used in this ad, Schlitz later had “”When you’re out of Schlitz, you’re out of beer.” Oh no! I’m out of Schlitz!

The Copy:

“I was curious…

I tasted it…

Now I know why Schlitz is…

The Beer that made Milwaukee Famous!”

1949, Jos. Schlitz Brewing Company, Milwaukee, Wis.